Samsung Australia Sales & Marketing - mainly information about Samsungs products and plans for 2011, but 3 Simon mentions as follows:

1. According to recently appointed Marketing Director, Lambro Skropidis, the investment they made in their brand using Mentalist star Simon Baker to spearhead their marketing is now paying off with significant lifts in awareness for Samsung, who are also using the colour blue to consolidate different product categories delivering a "common look and feel" said Skropidis. 

2. He also said that Samsung will start rolling out their new 10 inch Galaxy Tab 2 and their Galaxy S 2 Smartphone in April and that this will be backed by the launch of new marketing campaigns using an updated version of the Simon Baker TV campaign.

3. We are also integrating Simon Baker across all our categories, this coupled with our blue strategy is working well for us.