Article about Samsung - Marketing Director Quits
Excerpt:
In a shock move the head of marking at Samsung Lambro Skropodis, has quit the Korean Company with today being his last day.
Late last year Samsung Australia launched a multimillion dollar brand marketing campaign using the star Simon Baker. At the time Skropidis said that he was set to use Baker "long term" to deliver different category messaging.
Several months into the campaign Skropidis said that he was "shocked" when the ANZ banked snared Baker for a new campaign, since then Samsung has dropped the Baker campaign.
| 
